Em Basics is a ready-to-wear silk line that offers timeless classic pieces to stay in every woman's closet.
The pieces are designed with classic vintage cuts and are all produced in Beirut. The designer behind Em Basics is Michella Bteiche - she launched the brand in 2015 to introduce a timeless line to the modern hard-working woman.
We got in touch with three hard working women in Beirut, each from a different field and we introduced them to Em Basics. They wore the silk pieces and incorporated them into their work and post-work outfits, even styling them as they would had they owned the pieces. We wanted to show how a timeless silk piece can be more versatile than you may think.
We also interviewed them throughout and discovered what makes these women tick, what really drives them in life, and why they'd like to have timeless silk pieces in their closet.
The Silk Series | Em Basics for the Digital Woman
We proudly present the second part of The Silk Series featuring Pamela Khawly: a Digital Strategic Account Manager at Addbloom.
We met Pamela from some friends a few years back and thought of her for this feature because she's another perfect example of a working woman who needs to dress smartly and efficiently throughout the day. After a long day at the office, Pamela spends some much needed quality time with her favorite (and cutest might we add) dog, Indie.
Pamela wore an Em Basics silk shirt to the office and then swapped her skirt and heels for some leggings and sneakers to walk Indie after work. We snapped a few pics of her during the day and listened to what she had to say about work, being an independent woman, and about her experience wearing silk throughout the day.
In Pamela's Words:
"I don't really believe in defining people as independent, strong or weak, we all have our battles."
"The only constant thing for me is to overcome the difficulties that life throws at me and to always try to become a better, more positive person, whether with myself, my surroundings and my community which leads me to become a stronger individual."
"I strongly connect with the dynamic nature of my work, whether it's the brands I work with, the absolutely amazing and energetic people on my team or the fast paced nature of social media. Everyday is a new opportunity to learn and communicate."
"I make sure to always be comfortable in what I'm wearing, no matter the occasion. Adopting Indie has changed me and my lifestyle."
"Ever since she came into my life, I became a much more active person, discovering the city and Lebanon in ways which I never would have. Yes, I'm all for comfy outfits and sneakers but when Indie's tucked in, I put on my nicest pair of heels and rock the night away!"
"Wearing a silk piece throughout the day made me feel super comfortable and that silk on skin feeling is pretty awesome! It looks good with a casual outfit as well as a more corporate one! Also Indie said it looked good on me :-)"
Photography: Cynthia Merhej