Em Basics is a ready-to-wear silk line that offers timeless classic pieces to stay in every woman's closet.
The pieces are designed with classic vintage cuts and are all produced in Beirut. The designer behind Em Basics is Michella Bteiche - she launched the brand in 2015 to introduce a timeless line to the modern hard-working woman.
We got in touch with three hard-working women in Beirut, each from a different field. We introduced them to Em Basics, they wore the pieces and integrated them into their every day routines.
We interviewed them along the way and discovered why these women would like to wear timeless silk pieces, what makes them tick, and what really drives them.
The Silk Series | Em Basics for the Dedicated Mom
We proudly present the third part of The Silk Series featuring Tania Mourad Haddad: a dedicated mom, a freelance marketer and a member at Hocus Pocus (a charity started by a group of moms wishing to make a difference in the community).
We know Tania through some close friends of ours and it also happened that we worked with her at JWT Beirut (advertising agency) way back before Raghunter. We thought of her for this feature because she's a modern and strong woman who manages to juggle so much during the day, while assuming different roles when it comes to her family, her work and herself.
Tania wore an Em Basics yellow silk top for an early work meeting at a cafe and then she wore a pink silk top to pick up her daughter from school. We snapped a few pics of her during the day and listened to what she had to say about being able to do so much in her life while maintaining the right balance between work, family and charity work.
In Tania's Words:
"During the day it's all about casual wear and comfortable shoes. But I always find ways to dress up or dress down an outfit by changing the shoes or adding some accessories if I have an appointment in between errands. Practicality for me is wearing the look I want and feeling good and comfortable in it."
"When you find the right balance to give time for your kids and for yourself it becomes a source of energy refuel that allows you to give even more while still being fair to yourself."
"I do feel strong and independent because raising children in itself gives you the strength and will to set an example for them and guide them in the right direction while at the same time trying to do something for your own self fulfillment."
"Silk basics are so easy to wear because you can easily dress them down or up depending on the occasion."
"I find myself readily matching a silk top of mine with a comfortable pair of jeans and a cool blazer. And at other times I put on a basic silk top with a colorful print skirt and it balances perfectly."
"I found Em Basics very flattering with its vibrant colors and silky texture. It's very complimentary to my daily wardrobe and can be worn with various types of outfits."
"It's so practical when one piece of clothing can be worn in a variety of ways and the Em Basics collection is exactly that."
Photography: Cynthia Merhej