Em Basics is a ready-to-wear silk line that offers timeless classic pieces to stay in every woman's closet.
The pieces are designed with classic vintage cuts and are all produced in Beirut. The designer behind Em Basics is Michella Bteiche - she launched the brand in 2015 to introduce a timeless line to the modern hard working woman.
We got in touch with three hard working women in Beirut, each from a different field. We introduced them to Em Basics, they wore the pieces and integrated them into their every day routines.
We interviewed them along the way and discovered why these women would like to wear timeless silk pieces, what makes them tick, and what really drives them.
The Silk Series | Em Basics for the Creative Woman
We proudly present the first out of three series, featuring Clara Tomb.
Clara is a TV producer at one of the world's largest advertising agencies: JWT. Based out of Beirut, her job role covers the entire Middle East.
We met Clara at a mountain shin dig earlier this year and she caught our eye first with her fully tattooed arm. It's rare to see a woman in Beirut go that far with tattoos that are so apparent.
When we were thinking about a creative woman to represent Em Basics in "The Silk Series", Clara was at the top of our list. We interviewed her to understand what makes Clara tick, what's important in her life, and how her busy lifestyle affects the way she dresses.
In Clara's Words:
"Work is everything. It empowers you, and you discover aspects of yourself you didn’t know before. I love that the creative field is open ended, where everything is subjective. There’s room for different point of views and new ideas."
"Ambition, resilience and counting only on myself in life make me an independent woman. Ask for nothing, expect nothing, depend on nothing."
"I stay simple with my style, especially that I'm always in a hurry. But I find ways to be fashionable and different by combining simple items that look complex together or by adding a little accessory."
"What's great is that there is no restriction in my work such as there would be in banks, but most people are usually very sporty. I mix both: I'm never sporty but yet I never overdo my outfits, especially at work."
"Its also super important to be comfortable! I would by far prefer a loose outfit than a very tight one, looks effortless and cool, which is so important in an outfit."
"Femininity and womanhood play a role as well in the way I dress, which I believe should appear nonchalant and natural as if you just threw clothes on."
"The feeling of having your own natural style is so important. One that sticks to you without trying or thinking about it. Not being afraid to be weird, different or a bit crazy."
"Assume what you love, and what you are, and be proud of it."
Photography: Cynthia Merhej