VANINA, the “Responsibly Capricious” label, was created in Beirut by childhood friends Tatiana Fayad & Joanne Hayek.
In may 2007, the girls launched ‘coined’, a jewelry line that explored the concept of up-cycling by transforming old devalued Lebanese Lira into unique pieces of jewelry.
Over the years, VANINA has evolved from a single jewelry line to a lifestyle fashion brand presenting numerous collections of handmade pieces, known for their unique aesthetic and materiality, blending the vintage and modern styles with a strong sense of fun. The jewelry lines are complimented by ‘les Caprices de Vanina’, spontaneous collections of bags, shoes, accessories, and clothes.
The unconventional business model of the brand, which started as a hobby in the girls’ bedrooms, has grown into becoming an internationally distributed label, present today in the world’s trendiest cities such as Paris, Tokyo, Florence, Dubai, and New York. Yet, it is with pride that the founders affirm that they still create, source, and produce all the Vanina pieces in their local workshops in Beirut.
Beneath their light and playful glamour, the VANINA products hide a passionately engaged activism. Through innovation, collaboration, and transparency, the VANINA team works to explore the synergy between fashion and sustainability.