Where can you go to find that sophisticated style statement you fashion desires and experience the crème de la crème of designer haven? Now you can make those delicious dreams come true by stepping into the wonderful world of PLUM and indulge your stylish taste buds in a kaleidoscopic extravaganza of style! Located on Beirut's very own luxurious Park Avenue, PLUM’s innovative stylish spirit provocatively places its boutique at the forefront of distinctive trendsetting.

PLUM transcends the ordinary shopping experience by creating an unpretentious ambience as if you were relaxing in the creature comforts of your own home. Its acumen in choosing international designers is revealed in a keen attention to detail and design. Spread over two levels of spacious 700 square meters exquisitely decorated displays spoil you for choice throughout two levels of sleek industrial space.

On the premiere level of PLUM, you'll find the elite of renowned international designers – such notables as Balmain, Alaia, Nina Ricci, Bouchra Jarrar and Oscar de la Renta – as well as a lower level devoted to the emerging talents from the fashion catwalks of Europe, Japan and the US – The Row, LGB, Golden Goose, Alexander Wang and 3.1Phillip Lim, just to name a few.

Being the exclusive one-stop paradise for the complete fashion ensemble, PLUM spoils you for choice with sought-after shoes and handbags from Manolo Blahnik, to Pierre Hardy and Proenza Schouler, to complement your stylish wardrobe “musts”, not to mention our striking selection of accessories. The meticulously hand picked books and glamorous gadgets will also make that perfect gift for that special occasion.

True to its “attention to detail” panache, PLUM would not be complete without the unique lifestyle sections. Whether you're into neo-rock or electro alternative, our iPod-ready music counter is always equipped with the latest tracks from the international scene for your listening pleasure. While shopping you can fresh yourself at the Green Bar, as well as being pampered at the Beauty Bar.

So, whether it's limited edition sneakers your fashion fantasies desire or those 12-inch Manolo Blahnik, you can be sure you will be leaving with your hands full of PLUM’s buffet of beautiful and delicious delicacies are ripe for picking, satisfying the most selective style connoisseur.

PLUM takes pride in being passionate about the latest in instinctive elegance; always alert observing the latest fashion radar screen anticipating the latest innovations keeping well ahead of the trends. Always unique, always a surprise, the PLUM lifestyle experience is not just about shopping – it's about being inspired.