It all began in 1989, when Tony Salamé dreamt about creating a lifestyle for the new millennium. His dream was Aïshti, a word that has become synonymous with ultimate luxury in Lebanon.

Since its inception, Aïshti has grown from a single high-end clothing store into a successful, globally recognized chain that carries renowned luxury brands. With various branches throughout Lebanon, Aïshti brought together under one roof some of the most prestigious fashion labels in the world, including Prada, Miu Miu, YSL, Dolce & Gabbana, Dior, Sergio Rossi, Roberto Cavalli, Marc Jacobs, Marni, Burberry, Fendi, Chloé and many more. Aïshti's stunning Seaside store in Jal el Dib, a few minutes north of Beirut, also features furniture and home accessories from high-end European brands like Minotti and Misura Emme.

The Aïshti empire also includes several monobrand boutiques, most notably Cartier, Gucci, Celine, Zegna and Diesel.

Aïzone, the more casual side of Aïshti, exists as a separate entity and carries some of the hippest international brands including Camper, True Religion, 7 for All Mankind, Armani Jeans and various other trendy LA brands.

The company has also branched out into parallel industries, with a full-fledged spa and hair salon operating inside the Aïshti store in Downtown Beirut, and a glossy, glamorous lifestyle publication, Aïshti Magazine, focusing on fashion, entertainment and design. Four restaurants, People (with two separate locations), Aïshti Café and Gossip also operate under the Aïshti umbrella. 

Today, Aïshti is the undisputed fashion and luxury products market leader in Lebanon.