starch cover_2

Get to Know Starch 2014 Designers

Fashion scene

Every year, there are only a few fashion designers lucky enough to be selected by Starch Foundation, a non-profit organization that helps launch Lebanese emerging designers, founded by Rabih Kayrouz and Tala Hajjar, in collaboration with Solidere.

When a designer becomes part of the Starch family, they are immediately cast into the spotlight as a new and talented emerging designer to look out for. Some of the hottest names in local fashion today are in fact Starch designers from previous years including Krikor Jabotian, Rami Kadi, Lara Khoury and Hussein Bazaza.

When we saw the invite to the Starch Fall/Winter 14'15 Designer Collection launch, we thought it would be cool to head down there before the event for a chance to get to know this year's fashion designers.

Meet fashion designers Jo Baaklini and Timi Hayek, as well as the architects who designed the interior of Starch boutique this year, Gaith Abi-Ghanem and Jad Melki.

Jo Baaklini

Here are a few snaps of Jo Baaklini's collection that you can see and buy at Starch boutique in Saifi Village.


These are unisex shirts that can be worn by both men and women. IMG_3849

And, that's how it would look on both :) jo2

We absolutely loved this little detail on Jo's clothes, a very proud lebanese flag to signify that they were made in Lebanon. IMG_3847

Get to know more about Jo Baaklini Bio and Full Collection Photos | Website | Instagram


Timi Hayek

Here are a few snaps of Timi Hayek's collections that you can see and buy at Starch boutique in Saifi Village.



Her clothes are so light and comfortable to wear. s

Get to know more about Timi Hayek Bio and Full Collection Photos | Website | Instagram

Starch Boutique Interior Design

Every year, the Starch boutique is designed by an interior designer or architect. This year, the architect duo, Gaith Abi-Ghanem and Jad Melki, took over the space together. See this video they made about the space.

Starch F/W 14'15 Designer Collections Launch Event

We went to the launch event that was buzzing with fashion aficionados there to discover the newest Starch designer collections. Here are a few snaps of our time there.


new jo








Article written by

A team of writers constantly on the hunt for everything and anything there is to know about local fashion.

Related Articles

Forever Young in Beirut City


What is it about beautiful fashion and beautiful cars? It's probably that they go together like the sun and sea, like cheese and wine, like hummus and tabbouleh. There's an undeniable similarity about wearing clothes that just fit, the same… Continue Reading

The Silk Series | Em Basics for the Dedicated Mom


Em Basics is a ready-to-wear silk line that offers timeless classic pieces to stay in every woman's closet. The pieces are designed with classic vintage cuts and are all produced in Beirut. The designer behind Em Basics is Michella Bteiche… Continue Reading

Lumi's Launching a New Album & We Had to Get Inside Their Heads About It


If you haven't heard yet, Lumi is releasing "The Night Was a Liar", an entirely new album they will perform live in concert this Sunday April 30 at KED. Lumi are a two-piece alternative electronic rock band from Beirut, Lebanon,… Continue Reading

Summer Lifestyle Goals: Urban Walks with Ruby Mikhael (Part 3)


With daylight savings back, the sun is setting later and beautiful beach days are just up ahead. We're not sure about you, but we need some motivation to get our fit summer lifestyle back on track. We got in touch… Continue Reading